Digital Marketing Complete Guide In Hindi

Digital Marketing Complete Guide In Hindi

Digital Marketing Ek Growth Machine Hai Aur 21st Century Me Jisko Iski Jankari Vo Har Product Sell Kar Sakta Hai!

Digital Marketing Complete Guide In Hindi

Aaj Digital Marketing Apne Peak Par Hai Aur Iska Pura Shrey Badhte Internet Users Ko Jata Hai.

Aksar Aapne Google, Bing, YouTube Ko Browse Karte Huye Kafi Advertisement Dekha Hoga! Ye Sab Bhi Digital Marketing Hi Hai.

Agar Hum Digital Marketing Se Earnings Ki Baat Karen To Undoubtedly Online Earning Karne Ke Liye Digital Marketing Sabse Best Treeka Hai.

Lekin Digital Se Earnings Karna Aasan Nhi Hai Aur Isse Earnings Karne Ke Liye Aapko Iske Bare Me Puri Jankari Honi Chahiye!

Digital Marketing Ki Badhti Lokpriyata Ke Chlte Har Online User Iske Bare Janne Ko Utshuk Rhta Hai, Isiliye Aaj Ki Hmari Is Guide Me Hum Aapko
Digital Marketing Ke Bare Me A-Z Jankari Denge.

Is Article Me Aapko Aapke Frequently Asked Questions Jaise~

Digital Marketing Kya Hai ? Digital Marketing Ke Kya Benefits Hai? Digital Marketing Ke Channels Kya Hai? Etc. Ke Answers Milenge!

So,Let’s Get Started!

DIGITAL MARKETING KYA HAI?

Digital Marketing Ka Sidha Sambandh Online Marekting Se Hai Kyunki Iske Dwara Marketers Apne Brand Aur Product Ki Online Advertising Aur Promotion Karte Hain.

Iska Upyog Karke Hum Apne Business Ke Liye Loyal Audience Aur Shareable Contents Build Kar Sakte Hain.

Chaliye Hum Aapko “Digital Marketing” Kuchh Common Examples Ke Jariye Smjhate Hain~

  • Agar Aap Online Logo Ka Attention Grab Karne Ki Koshish Kar Rhe Hain To Ye Bhi Ek Trah Se Digital Marketing Hi Hain.
  • Website/Blog Par Traffic Lane Ke Liye Jo Kuchh Bhi Aap Karte Hai, Vo Sab Digital Marketing Hai.
  • Agar Aap Logo Ko Apna Email List Join Karne Ke Liye Convince Kar Rhe Hain To Ye Bhi Digital Marketing Hai, Jise Hum Email Marketing Bhi Khte Hain.
  • Product Promotion,Online Services, App Promotion, Content Publish Karna, Etc. Sab Digital Marketing Hi Hai.

Digital Marketing V/S Traditional Marketing

Digital Marketing Kuchh Had Tak Traditional Marketing Ki Trah Hi Hai Kyunki Isme Traditional Marketing Ke Kafi Strategies Use Hote Hain Jo User Data Collect Karne Ke Kaam Aate Hain.

Lekin Iske Bawjood Digital Marketing,Traditional Marketing Se Kaafi Alag Hai,Iska Main Reason Hai-Digital Marketing Ka Measurable Hona.

Isme Aap Sabhi Chije Like Expenses,Engagements,Sales Wgairh Measure Aur Track Kar Sakte Ho Jo Ki Traditional Marketing Me Lagbhag Impossible Hai Aur Isse Aapke Campaign & Money Waste Nhi Hota Hain.

Digital Marketing Me Marketer, Internet Aur Digital Channels Ka Use Karke, Apne Targeted Customers Tak Pahuchte Hain. Yhan Main Focus Digital Media Par Hota Hai Kyunki Marketing Ke Is Form Me Puri Marketing Digital Channels Par Depend Hoti Hai!

Dusri Traf, Traditional Marketing Me Old Ways Ka Use Kiya Jata Hai Jaise Tv, Posters, Radio Advertising, Etc. Traditional Marketing Ka Use Bahut Salo Se Ho Rha Hai. Traditional Marketing Ko Offline Marketing Bhi Kaha Jata Hai.

DIGITAL MARKETING KI KYA IMPORTANCE HAI?

Digital Marketing Industry Boom Par Hai Aur Iski Increasing Demands Ke Chlte Iski Importance Kafi Zyada Ho Gyi Hai. Niche Kuchh Points Main Bta Rha Hun, Jinse Aap Iski Importance Ko Smjh Sakte Hain!

  • 1.Digital Marketing Aaj Ke Samay Har Small Or Large Business Ke Liye Important Hai Kyunki Products Advertising Me Digital Marketing Kafi Aham Role Play Karta Hai.
  • 2.Digital Marketing Ka Use Karke Aap Apne Clients Se Online Interact Ho Sakte Hai.
  • 3.Ye Aapki Advertising Cost Reduce Karta Hai Aur Faster Results Deta Hai.
  • 4.Iska Use Karke Aap Real Time Customer Data Nikal Sakte Hai.
  • 5.Active Online Presence Se Companies Ki Leads Aur Sales Increase Hui Hai.

DIGITAL MARKETER BAN NE KE LIYE ELIGIBILITY CRITERIA KYA HAI?

Ek Digital Marketer Ko Search Engine Optimization (SEO), Search Engine Marketing (SEM), Display Advertising, Mobile Marketing, E-commerce marketing, Social Media Marketing (SMM), Web Analytiscs, Content Marketing, Email Marketing, Affiliate Marketing, Growth Hacking, Marketing Automation, Influencer Marketing Ki Jankari Hona Jaruri Hai.

Agar Aap Digital Marketing Executive Ke Rup Me Apna Career Bnana Chahte Hain To Aapko Digital Marketing Ke Sabhi Tactics Ki Jankari Aniwary Rup Se Honi Chahiye.

DIGITAL MARKETING KE BENEFITS KYA HAIN?

Ab Sawal Aata Hai Ki, Kya Digital Marketing Beneficial Hai? Aur Agar Hai! To Kyun Hai? Chaliye Hum Aapko Digital Marketing Ke Top Benefits Ke Bare Me Btate Hain.

1.MOST MEASURABLE FORM OF MARKETING

Jra Sochiye, Aapne Marketing Par Bahut Invest Kiya Hai, Lekin Aapka Campaign Sahi Se Work Kar Rha Hai Ya Nhi! Ye Aapko Kaise Pta Chlega?

Agar Hum Traditional Marketing Ki Baat Karen To, Aaj Se Kuchh Sal Pehle Brands BILLBOARDS,POSTERS Wgairh Lagwa Dete The Lekin Vo Apne Marketing Progress Ko Track Nhi Kar Pate The.

Lekin Agar Hum Digital Marketing Ki Baat Karen To Isme Marketers Apne Har Campaign Ko Track Kar Sakte Hain Aur Usko Aur SuccessFull Bna Sakte Hain.

For Example~ Chalo Mante Hain Ki, Aap Apne New Ebook Or Product Ke Liye Facebook Par Social Media Marketing Campaign Create Karna Chahte Hain.Aapne Lgatar 7 Din Tak Posts Dale Aur Unko Boost Kiya Hain, 7 Din Ke Baad Aap Ye Pta Kar Sakte Hain Ki, Kis Post Ko Sabse Jyada Impressions Aaye Hain Aur Phir Us Insight Ke According Aap Apne Future Campaigns Ko Aur Jyada Successful Bna Sakte Hain.

To Isse Aap Smjh Sakte Hain Ki Digital Marketing Anya Marketing Forms Ki Tulna Me Zyada Measurale Aur Beneficial Hain.

2.YOU CAN TARGET YOUR IDEAL BUYERS

Kya Traditional Marketing Se Aapki ADs, Ideal Buyers Ko Dikhti Hain? Shayad Nhi! Kyunki Vo Campaigns Interested Audiences Ke Pas Nhi Pahuchti Hain Vhin agar Hum Digital Marketing Ki Baat Karte Hain To Isse Aap Apne Campaign Ko Target Audiences Ko Show Kar Sakte Ho Jisse Aapki Sales Bhi Increase Hogi Aur Aapko Loyal Aur Ideal buyers Milenge.

Digital Marketing Me Aap Ensured Rhte Hain Ki Aapke Contents Ko Right Audience Dekh Rhe Hain.

Iske Alawa Search Engine Marketing Ke Dwara Aap Organic Buyers Bhi Attract Kar Sakte Hain. Vhin Aap Email Marketing Ke Dwara Apne Campaign Ko Interested Logo Tak Directly Pahucha Sakte Hain.

Iske Alawa Aapko Digital Marketing Tactics Aapko Kafi Suvidha Deti Hain Jisse Aap Jan Sakte Ho Ki Konse Strategies Work Kar Rhe Hain.

3.DIGITAL MARKETING HELPS YOU TO REACH CUSTOMERS ON SOCIAL MEDIA

Digital Marketing Ka Sabse Bda Benefit Yhi Hain,Bhale Hi Aapka Business Kisi Bhi Industry Se Ho, Buyers Apna Zyada Time Social Medai Sites Facebook Or Twitter Par Bitate Hain.

Ek Report Ke Anusar, 2.5 Billion Se Bhi Jyada Peoples Social Media Ka Upyog Kar Rhe Hain.

Digital Marketing Aapko Engaged Customers Tak Pahuchne Me Kafi Madad Karta Hai. Aap Sirf in Social Sites Par Unique Contents Promotion Hi Nhi Balki Aap Advertising Ke Through Targeted Customers Tak Bhi Pahuch Sakte Hain.

Social Media Platforms, Jaise Facebook Par Aap Apnin Product Aur Servivces To Aaram Se Promote Kar Sakte Hai.Facebook Adverstising Aapko Ye Suvidha Pradan Karta Hai.

Iske Sath Hi Aap Social Media Ke Jariye Apne Buyers Ke Sath Chat Bhi Kar Sakte Hai Aur Unse Apne Product Athwa Service Ke Bare Me Baat Kar Sakte Hai,Isse Aapke Brand Ki Value User Ki Njar Me Improve Hoti Hai, Halanki Agar Aap Traditional Marketing Ko Dekhte Hai To Usme Ye Suvidha Nhi Hai.

4.SEO AND LOCAL SEO HELPS YOU TO GET BETTER RESULT

SEO,Sabse Powerful Digital Marketing Tactics Hai Kyunki Digital World Me Iski Value Bahut Zyada Hai.

Agr Aap Apne Contents Ko SEO Optimised Bnate Hai To Search Engines Se Bhi Aapko Zyada Buyers Mil Sakte Hai.

Relevant Keywords Ko Target Karke Aap Apne Site Ki Traffic Increase Kar Sakte Hai,Aur Isse Aapki Coversion Rate Bhi Increase Hoti Rhti Hai.

SEO Bas National Targeting Ke Liye Hi Nhi Balki Local Targeting Ke Liye Bhi Asardar Hai.

Aap Local SEO Ka Use Apne Local Business Jaise Restaurants,Gadgets Store Etc. Ko Boost Karne Ke Liye Bhi Kar Sakte Hai.

5.DIGITAL MARKETING HELPS YOU TO CONNECT WITH MOBILE CUSTOMERS

Digital Marketing Ke Benefits Me Se Ye Bhi Ek Powerful Benefits Hai Kyunki Isse Aap Mobile Users Ko Bhi Target Kar Sakte Hai Vhi Traditional Marketing Me Aisi Koi Bhi Suvidha Nhi Hoti Hai.

HOW DIGITAL MARKETING WORKS ?

Digital Marketing, Digital Media Ke Various Forms Mobile Marketing, Social Media, Forum, Blogs Ka Use Kisi Product Aur Service Ko Promote Karne Ke Liye Karta Hai.

Digital Marketing, Niche Btaye Gye Ways Se Kaam Karta Hai~

1.Social Media~Social Media Ke Bina Digital Marketing Ekdam Adhura Hai Kyunki Social Media Se Jyada Reach Aur Leads Milti Hai.

2.SEO Or SEM~Search Engines Se Visitors Aur Traffic Lane Ke Liye SEO Aur SEM Bahut Jaruri Hota Hai.

3.Content~Bina Relevant Content Me Digital Marketing Unsuccessful Hai Kyunki Isse Aap Interest Based Visitors Attract Karte Hai.

4.Mobile Marketing~Mobile Users Ki IncreaseMent Me Chalte, Digital Marketing Me Mobile Marketing Babut Important Role Play Karta Hai.

5.Ad Targeting~Digital Marketing Me Without Targeting Kuchh Bhi Nhi Ho Sakta Hai Aur Targeted Users Ko Lane Ke Liye Advertising Bahut Important Hai.

DIGITAL MARKETING CHANNELS

1. Search Engine Optimization (SEO)

Ye Digital Marketing Ka Sabse Effective Tactics Hai! Agar Aapne Apna Business Just Abhi Shuru Kiya Hai Ya Aapke Pas Promotion Karne Layak Paise Nhi Hai Ya Phir Aap Abhi Without Money Spending Apna Business Boost Karna Chahte Hai To Search Engine Optimization (SEO) Aapke Liye Best Hoga.

Ye Business Ko Promote Karne Ka Free Aur Effective Way Hai. SEO, Kisi Bhi Website Ki Search Traffic Increase Karne Ke Liye Best Wat Hai.

Ek Successful Search Engine Optimisation Kayi Trah Ke Factors Par Depend Karta Hai! Link Building, Domain Authority, Backlinks , Great Contents Aur Keyword Research, SEO Ks Main Factors Hote Hai.

SEO Ke Do Sub Parts Hain~On Page SEO Aur Off Page SEO. Apne Website Ka SEO Karne Liye Aapko Off Page SEO Aur On Page SEO Ki Jankari Honi Chahiye.

1.ON PAGE SEO~

On Page Optimisation, Website Ke HTML code, Textual Contents, Graphics, Interlinking Aur External Linking Ko Comprise Karta Hai.

On Page SEO Me Vo Sabhi Techniques Aate Hai Jinka Use Karke Aap Apne Website Ko Higher Rank Karne Ke Liye Karte Hai.

In Techniques Me, Page Titles,Meta Description, Internal Linking,Keyword Targeting,Content Limit,Meta Tags,Image, Slug Etc. Aate Hai.

2.Off Page SEO~

Off Page Optimisation, Link Pointing, ke Backlinks Aur Social Media Sharing, Factors Par Depend Karta Hai.

Off Page SEO Techniques Me, Directory Submission, Bookmarking, Guest Post And Article Submission Etc. Aate Hai

2.Pay Per Click (PPC)

PPC Advertising, Advertisement Ka Wah Model Hota Hai Jisme Advertisers Visitors Ki Har Click Par Kuchh Cents Pay Karte Hai.

Yah Kisi Product Athwa Service Ko Online Promote Karne Ka Paid Tareeka Hota Hai. Isme Aapko Campaign Ads Run Karne Hote Hai Aur Phir Aapko Instant Result Milta Hai.

Pay Per Click Advertising Ko Keyword Advertising Bhi Kaha Jata Hai Kyunki Ye Keyword Ke Nature Aur Search Volume Par Depend Karta Hai.

Agar Aap PPC Advertising Karna Chahte Hai To Phir Aap Ads Run Karne Ke Liye Social Media Ya Phir Search Engines Like Google Ka Use Kar Sakte Hai.

Facebook Advertising Program Aur Google Adwords PPC Programs Ke Best Examples Hai.

Agar Aapke Pas Paisa Hai Aur Aap Instant Results Chahte Hai To Aap Apne Product Ko Promote Karne Ke Liye PPC Try Kar Sakte Hai.

Lekin Iske Kiye Aapko PPC Advertisement Ki Knowledge Honi Chahiye Varna Aapke Sare Paise Doob Sakte Hai.

3.Social Media Marketing (SMM)

Social Media Marketing Ka Matlab Kisi Product Or Service Ko Social Media Ke Jariye Promote Karna Hota Hai.

Ye Internet Marketing Ka Wah Tareeka Hai Jisme Aap Social Media Channels Ke Dwara Audience Build Karte Hai Aur Apne Product Ka Promotion Karte Hai.

About 45% Marketers Mante Hai Ki Social Media Digital Marketing Ke Liye Best Platform Hai. Social Media Marketing Is Samay Har Small-Large Business Dwara Use Kiya Jata Hai.

SMM Ka Main Target Users Ke Sath Communication Me Sudhar Karna, Brand Reach Badhane Aur Jyada Se Jyada New Customers Ka Vishwash Prapt Karna Hota Hai. Isse Brand Ka Promotion Kafi Fastly Hota Hai Aur Products Sales Bhi Increase Hoti Hai.

Aaj Ke Samay Me Facebook, Twitter, Instagram Jaise Social Media Giants Ki Wajah Se Isme Investment Bhi Kam Hai Aur Results Jyada Aate Hai.

4.Email Marketing

Email Marketing Ek Basic Way Jisme Products Aur Services Ki Advertising Karne Ke Liye Email Ka Use Kiya Jata Hai. Email Marketing Ka Use,Marketers Apne Customers Ke Bich Relation Create Karne Ke Liye Karte Hai.

Iske Sath Hi Bran Awareness Increase Karne Me Bhi Email Marketing Kafi Helpful Sabit Hota Hai,Aur Isse Aapki Sales Bhi Continuously Increase Hoti Rhti Hain.

Agar Aap Apne Product Or Service Ko Sell Karna Chahte Hai To Aapke Pas Apne Targeted Audience Ki Email List Honi Chahiye,Kayi Log Online Email Lists Sell Karte Hain Lekin Maximum Cases Me Vo Lists Ineffective Aur Dead Hoti Hain.

Isliye Agar Aap Email Marketing Karte Hain To Iske Liye Aapko Apne Targeted Audience Ki Email List Bnani Hogi. Main Manta Hun Ki Isme Aapko Kafi Time Lag Sakta Hai Lekin Ykeen Maniye, Aage Chalkar Ye Kafi Effective Sabit Hongi.

Agar Aap Bhi Ek Succesful Email Marketers Banna Chahte Hai To Phir Aapko Apne Users Ke Sath Relation Build Up Karna Hoga.

Jab Aap Unhe Free Me Useful Things Denge To Unka Aap Par Trust Increase Hoga, Aur Is Trah Aapki Long Time Email Marketing Build Up Hogi.

5.Content Marketing

Content Advertising Jise Material Marketing Bhi Kaha Jata Hai. Ye Ek Trah Ki Marketing Hoti Hai Jisme Marketers, Relevant, Helpful Aur User Friendly Contents Create Karke, Unko Higher Rank Karwate Hai. Isse New Customers, Us Information Provider Ki Traf Attract Hote Hai Aur Is Trah Business Ki Branding Aur Sales Badhti Hai.

Content Marketing Me Aapko Visual Aur Valuable Content Create Karke Users Ka Dhyan Apne Money Site Ki Traf Lana Hota Hai.

Is Trah Phir Organic Reach Unke Money Site Par Aati Hai Aur Is Trah Vo Apne Service Or Product Ka Promotion Karte Hai.

Agar Aap Content Marketing Karna Chahte Hai To Iske Liye Aapko PPC,SEO Aur SMM Ki Jankari Hona Mandatory Hai Kyunki Content Marketing Ke Ye Bahut Important Factors Hai.

SEO Se Aapko Apne Content Ko Search Engines Par Rank Karwana Hota Hai. Isi Ko SEO Optimised Content Creation Bolte Hai.

6.Affiliate Marketing

Affiliate Marketing Me Aap Dusro Ke Product Or Services Ko Recommend Karke Commission Earn Karte Hai.

Ye Ek Online Selling Strategy Hai Jisme Product Owner Apne Product Ki Sales Increase Karwane Ke Liye Use Dusro Ko Promote Karne Ke Liye Kahta Hai Aur Iske Badle Per Sale, Affiliate Marketer Ko Commission Deta Hai.

Ye Commission Fixed Bhi Ho Sakti Aur Sales By Sale Differ Bhi Ho Sakti Hai.

Aaj Ke Samay Me Affiliate Marketing Ka Bahut Scope Hai Kyunki Isme Aapko Har Niche Se Earnings Karne Ka Mauka Milta Hai, Aajkal Kai Digital Marketers, Online Income Ke Liye Affiliate Marketing Ko Bhi Ek Source Ke Rup Me Choose Kar Rhe Hain.

CONVERSION

‘Conversion’ Means Aapke Visitors Aapki Site Par Aane Ke Bad Kya Actions Le Rhe Hain.

Ye Ek Goal Set Aur Metrics Hai Jiske Dwara Digital Marketing Ki Success Ko Measure Kiya Jata Hai.

Yhan Conversion Ka Matlab Sirf Selling Se Hi Nhi Hota Hai Balki Details Gathering, Email Collecting, Donation Etc. Se Bhi Hota Hai.

Ek Baar Jab Aap Apni Money Site Par Different Different Channels Se Traffic Lane Me Kamyab Ho Jaye Hai To Phir Bari Aati Hai Ki Un Visitors Ko Customers Me Convert Karne Ki Aur Isi Ko Conversion Kaha Jata Hai.

CHALLENGES FACED BY DIGITAL MARKETERS

Aise Kuchh Challenges Aur Problems Hoti Hain Jo Har Digital Marketer Ko Kabhi Na Kabhi Jarur Face Karni Padti Hain.

Agar Aap Digital Marketing Me Career Me Bnate Hai To Aapko In Problems Ke Liye Ready Rhna Hoga, Chaliye Hum Aapko 5 Most Common Challenges & Problems Faced By Digital Marketers Ke Bare Me Aapko Btate Hain.

1.Defining Success

Aapko Shayad Ye Jankar Thodi Hairani Hogi Lekin 40% Digital Marketers Khud Sure Nhi Hote Hain Ki Unki Strategies Working Hongi Ya Nhi! Iska Matlab Yah Hai Ki Maximum Digital Marketers Wrong Strategies Use Karke Paisa Kharch Kar Dete Hai Aur Success Ratio Bahut Kam Aata Hai.

Iska Solution Ye Hai Ki,

Ek Digital Marketer Ko Sabse Pehle Apna Goal Set Karna Chahiye Aur Phir Audience Target Karke Hi Marketing Karni Chahiye Isse Success Ratio Increase Hoga Aur Aap Wrong Strategies Par Paisa Nhi Barbad Karenge.

2.Increased Ad Cost

Aaj Ke Samay Me Ye Challenge Maximum Digital Marketers Ko Face Karna Pad Rha Hai Kyunki Advertisement Publisher Ad Cost Increase Kar Rhe Hai.

3.Generating Quality Leads

Ye Challenge Bhi Aajkal Digital Marketers Ko Face Karna Pad Rha Hai Kyunki Unhe Unki Marketing Par Quality Leads Nhi Mil Rhe Hai Aur Jab Koi Leads Hi Generate Honge To Phir Sales Bhi Zero Ho Jayengi.

Ab Sawal Aata Hai Ki Quality Leads Kaise Generate Karen? Iske Liye Aapko Below Tips Ko Apply Karna Hoga.

Quality Leads Generate Karne Ke Liye Aapko Sabse Pehle Interested Audience Target Karna Hoga Aur Phir Uske Anusar Campaigning Karna Chahiye.Aap Quality Leads Generate Karne Ke Liye Social Media Platforms Ka Bhi Use Kar Sakte Hai.

4.To Achieve Big In Low Budget

Digital Marketing Ka Sabse Bada Challenge Ye Hai Kyunki Digital Marketing Me Aapko Apne Client Ko Kam Budget Me Jyada Results Dena Hota Hai Jo Ki Kabhi Kabhi Aapke Liye Challenging Sabit Hota Hai.

Kyunki Search Engines Bhi Big Brands Ko Jyada Tavajjo Dete Hai Aur Agar Aap Unko Compete Karna Chahte Hai To Iske Liye Aapko Jyada Budget Chahiye Hota Hai Lekin Clients Is Bat Ko Nhi Smjhte Hai.

5.Segmenting Your Audience

Small Budget Hone Par Aapko Without Big Expenses Jyada Audience Gather Karna Hota Hai.

Isliye, Agar Aap Apne Audience Ko Segment Me Divide Karke Target Karte Hai To Isse Aapko Jyada Benefit Milti Hai, Halanki Audience Segmenting Me Bhi Aapko Kafi Dikkate Aa Sakti Hai.

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  1. Pablo
    | Reply

    Great, I really like it! Youre awesome

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